Julbo, the iconic French outdoor brand, needed to rethink its visual territory for its launch into the world of cycling. With Wide Switzerland, we defined a strategy leading to a global concept and all the associated visual territory. The impact of this work for Julbo was major, as the #morewaystoride concept was then rolled out to the entire brand.
BRAND IDENTITY /CREATIVE DIRECTION / ART DIRECTION
Credit Photography : JB Bazzarini
Credit Photography : Charlotte Lindet